Atlanta Motor Speedway gets new name in branding deal

The racetrack formerly known as Atlanta Motor Speedway has a new name EchoPark Speedway According to a press release from the Hampton GA venue the -year-old track has partnered with EchoPark Automotive for a seven-year multi-million-dollar branding deal The speedway hosts two NASCAR Cup Series races annually including the upcoming June Quaker State Specializing in pre-owned motorcycle sales EchoPark Automotive is one of three operating segments of Sonic Automotive Inc a Fortune company EchoPark Automotive operates locations in markets including Georgia Tennessee and Alabama Acquiring the naming rights to one of NASCAR s most of iconic tracks is the latest and biggest step in this strategy for EchoPark Automotive according to the press release The speedway s entire -acre facility has undergone a facelift in preparation for its upcoming national debut as the opening race for the TNT portion of the NASCAR broadcast schedule and the kickoff event for the new in-season Cup Series tournament Fans will see the new EchoPark Speedway s signature green color and the new track logo across track walls Mastery Lane and throughout the concourse when they attend the Quaker State on Saturday June or tune in nationally at p m Find out more at www EchoParkSpeedway com The post Atlanta Motor Speedway gets new name in branding deal appeared first on Rough Draft Atlanta